With over a quarter of the world’s websites running on the platform, it really isn’t a far off judgment to make that WordPress more or less powers the internet. A highly customizable open-source system, it can be used to effectively build everything from the smallest of microsites to large, multi-section e-commerce websites with thousands of products.

Online branding is about building a distinctive visual identity and an image for your brand on the internet – something that expresses and accentuates your brand’s appeal; something that clearly defines who you are, what you do and how you do it; and something that both your customers and potential customers can easily recognise and connect with.