User Interface (UI) and User Experience (UX) are the means and measure of how your customers interact with your website and how they feel about it afterwards. Smart brands understand the remarkable impact that UI/UX can have on building an online customer base – it decides the level of engagement that a website offers and how customers connect with it emotionally.

UX design refers to user experience design, while UI design stands for user interface design. Both of these are crucial to an IT product and need to work closely together.

At the very start, let’s define UX & UI design before moving on to our point:

UX Design (User Experience Design) — is all about enhancing user satisfaction and designing the complete user experience. UX requests a solid understanding of sociology, psychology as well as design to identify and address the real user problems. Also it requires tactical skills, including concept iteration, user research, prototyping and usability testing. One of the most critical skills for UX designers would be communication.

UI Design (User Interface Design) — is all about selecting the right interface elements, such as text fields, buttons, check boxes and drop-down lists, to create the tangible interfaces that users can readily understand and easily use. In small-sized companies, UI designers may conduct the entire process from user flows to hi-fidelity mockups; In large-sized companies, they are likely to specialize more in defining the layout of an app or website (that’s what we call “Sketch” or “Wireframing”).